Creating The Perfect Logo

Good morning everyone and welcome to this weeks Midweek Wednesday blog. Hope you have all had an amazing week and been enjoying the warmer weather whilst we've had it.


Today's blog I'm going to talk to you about Creating the perfect logo that represents you and your business in a positive way.


Firstly you need to be clear on what branding colours you are wanting to have to represent your Brand in the correct way. For example for a business offer mainly items for Males you don't want a bright pink and purple logo or colour scheme to your business.


Step 1:


The first thing you need to do is decide what brand colours you're wanting to use. When you've found the colours you want to use, make sure you try and find the HEX code for each colour as that way whenever you design anything you can use the same hex codes across the whole range of items to ensure your using the same shades etc.


For more information on Hex Codes please take a look at this blog: https://www.littlerubystreats.co.uk/post/colours-and-how-to-make-sure-they-match


This blog will help direct you on where to go and how to make sure you get the right colours to match across everything.


Step 2:


Then you need to decide on whether you are going to build the logo yourself or if you are going to pay someone to build your logo for you!


If you want to pay someone to build your logo then make sure you know your brand colours or an idea on what colours you would like as it'll make it easier for the person whose building you logo.


Step 3:


Either then go on the look out for someone to build your logo and give them all your information you have for them to be able to make the best logo they can to represent you and your business.


Or find yourself the platform you are going to build your logo on. There are several platform you can use to design you logo, some are more professional and harder to use over others.


I'll give you a list below of the top 3 different programs you can try using both free and also paid for ones as well.


- Photoshop - (Free 30 day trial then paid for from there)

- Canva (Free and use through the website directly)

- Adobe Illustrator (Free 30 day trial then paid for from there)


Step 4:


Make sure your happy with the end result and if you've paid for a logo to be designed for you make sure you get all the different formats available as well for your logo itself.


This should include minimum:


- Colour

- Black and White

- Transparent background (if applicable)

- Hex Codes if they weren't provided

- JPG, PNG file formats


Some people will offer more than this others may not offer all of this at all so make sure you look at what they are going to offer you within the price they charge as well.


Step 5:


Get that logo out there and go forward and get it known who you are and go for it.


To finalise:


Make sure you are clear of what you're wanting from you logo, get to know your brand colours and the colours your wanting, stick to these colours throughout everything you do within your business. Get your logo out there and get it known who you are from your logo.


Here's a couple of Logos I have created for others:




Until next week have a fabulous week and enjoy whatever you're doing. I'm available for logo creations if you wish please connect with me if your wanting me to help you build your logo and brand colours as well.


I'll be back next week with the next Midweek Wednesday blog.









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