In Business we all hope that everything goes as should first time and with no problems. However as we all know that's not always the case.
It could be something doesn't sit right.
The item is out of stock and you have to wait for it to arrive
Something has gone wrong
The machinery has gone faulty
Whatever it is there's always a fear of letting the customer/client know something has gone wrong or there's been a delay. Some people may sit there and say cover it up and tell them anything, some will say just be honest.
Do you know by being honest it will either lose the sell or make the experience better. Whichever way it goes, don't worry as there will always be the next customer or client.
The good side....
If they decide it's fine and are prepared to wait then that's even better as it shows their loyalty to you and you're brand and what your trying to achieve. These customers are the ones who probably will write a review and talk about your business, Although they may say there was a delay, that will add in, you contacted them and it was rectified straight away and you weren't disloyal by lying to them and for a lot of people that respect and loyalty to your customer/client will go along way.
The bad side...
If however the customer isn't happy that's also ok as well as they probably just want it there and then and it's not always that simple. Some people won't even understand that sometimes things are out of your control, when that happens there's nothing you can do about it so don't let that one customer/client bring you down and let you think badly of yourself, your brand or your company. If anything its a reflection on them as a person.
When in business things will always have it's ups and downs and just remember the downs are there to help guide you in how to make things better, run smoother what ever the case may be. It maybe the down brings a whole new level to your business and you end up growing bigger or in a slightly direction to how you thought or imagined your business to go.
Don't let the downs bring you down after all its your brand that you are representing and that in itself is a huge achievement.
In my experience...
I've not been in business long however I've spent 2 years planning my business before I got it finalised and ready to start investing in myself to get it off the ground and launched.